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~isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"Research paper"
~type_genre:"Arbeitspapier"
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Search: subject_exact:"Werbekontaktanalyse"
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Advertising effects
22
Werbewirkung
22
Marketing management
6
Marketingmanagement
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Theorie
5
Theory
5
Psychology of advertising
4
Werbepsychologie
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Online-Marketing
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Pattern recognition
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Arbeitspapier
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Soberman, David A.
5
Chandon, Pierre
4
Stephen, Andrew T.
4
Bart, Yakov
2
Chattopadhyay, Amitava
2
Eberhardt, Markus
2
Girotra, Karan
2
Lajos, Joseph
2
Ordabayeva, Nailya
2
Sárváry, Miklós
2
Ulrich, Karl T.
2
Wang, Zheng
2
Yu, Zhihong
2
Araman, Victor
1
Araman, Victor F.
1
Facchini, Giovanni
1
Freud, Aliza
1
Galak, Jeff
1
Margalit, Yotam
1
Nakata, Hiroyuki
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Popescu, Ioana
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Popescu, Iona
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Faculty & research / Insead : working paper series
Research paper
Working paper / National Bureau of Economic Research, Inc.
16
CESifo working papers
15
ERIM report series research in management
15
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
11
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
11
Discussion papers / CEPR
10
Research paper series / Stanford Graduate School of Business
9
Discussion paper / Centre for Economic Policy Research
8
Simon Business School working paper
8
Stanford University Graduate School of Business research paper
7
Discussion paper / Tinbergen Institute
6
NBER working paper series
6
Working papers / Harvard Business School, Division of Research
6
Working papers / TSE : WP
5
Discussion paper series / IZA
4
Working paper
4
Working paper series
4
Barcelona GSE working paper series : working paper
3
Cowles Foundation discussion paper
3
Diskussionspapiere der Europa-Universität Viadrina Frankfurt (Oder), Fakultät Wirtschaftswissenschaften
3
Forschungspapiere
3
HEC Paris research paper series
3
ISM working paper
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MO
3
Series: Management know-how / M
3
Tuck School of Business working paper / Tuck School of Business at Dartmouth
3
Working paper series : WPS
3
Working papers / Universitat Pompeu Fabra, Department of Economics and Business
3
Arbeitspapiere zur mathematischen Wirtschaftsforschung
2
BREAD working paper
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CEMMAP working papers / Centre for Microdata Methods and Practice
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CORE discussion paper : DP
2
DICE discussion paper
2
Department of Economics discussion paper series / University of Oxford
2
Discussion paper / Institute of Social and Economic Research
2
Discussion papers
2
Diskussionsbeiträge der Katholischen Universität Eichstätt, Wirtschaftswissenschaftliche Fakultät Ingolstadt
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Documents de recherche / ESSEC Centre de Recherche
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ECONIS (ZBW)
22
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1
Countering public opposition to immigration : the impact of information campaigns
Facchini, Giovanni
;
Margalit, Yotam
;
Nakata, Hiroyuki
-
2016
Persistent link: https://www.econbiz.de/10011715943
Saved in:
2
From one to many central plans : drug advertising inspections and intra-national protectionism in China
Eberhardt, Markus
;
Wang, Zheng
;
Yu, Zhihong
-
2015
Persistent link: https://www.econbiz.de/10011345005
Saved in:
3
Determinants of mobile advertising effectiveness : a field experiment
Bart, Yakov
;
Sárváry, Miklós
;
Stephen, Andrew T.
-
2012
Persistent link: https://www.econbiz.de/10009622518
Saved in:
4
How package design and packaged-based marketing claims lead to overeating
Chandon, Pierre
-
2012
Persistent link: https://www.econbiz.de/10009625612
Saved in:
5
Empirical evidence for domain name performance
Girotra, Karan
;
Ulrich, Karl T.
-
2012
-
Rev. vers. of 2010/98/TOM
Persistent link: https://www.econbiz.de/10009625630
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6
Is food marketing making us fat? : a multi-disciplinary review
Chandon, Pierre
;
Wansink, Brian
-
2011
Persistent link: https://www.econbiz.de/10009357274
Saved in:
7
The complementary roles of traditional and social media in driving marketing performance
Stephen, Andrew T.
;
Galak, Jeff
-
2010
Persistent link: https://www.econbiz.de/10008798231
Saved in:
8
Empirical evidence for the role of the domain name itself in website performance
Girotra, Karan
;
Ulrich, Karl T.
-
2010
Persistent link: https://www.econbiz.de/10008798241
Saved in:
9
Viral marketing : a large scale field experiment
Toubia, Olivier
;
Stephen, Andrew T.
;
Freud, Aliza
-
2009
Persistent link: https://www.econbiz.de/10003911117
Saved in:
10
Media revenue management with audience uncertainty : balancing upfront and spot market sales
Popescu, Ioana
;
Araman, Victor F.
-
2009
-
3. rev. vers.
Persistent link: https://www.econbiz.de/10003912959
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