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~isPartOf:"Faculty & research / Insead : working paper series"
~isPartOf:"The Prentice Hall series in marketing"
~person:"Coughlan, Anne T."
~person:"Moreno, Antonio"
~person:"Skiera, Bernd"
~type:"book"
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Outlet malls : strategic segmentation of markets with two dimensions of consumer heterogeneity
Coughlan, Anne T.
(
contributor
); …
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2003
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[Elektronische Ressource], rev
Persistent link: https://www.econbiz.de/10002341733
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Marketing channels
Stern, Louis W.
;
Ansary, Adel I. el-
;
Coughlan, Anne T.
-
1996
-
5. ed.
Persistent link: https://www.econbiz.de/10013474865
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