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~isPartOf:"Faculty & research / Insead : working paper series"
~person:"Bogomolova, Svetlana"
~person:"Chandon, Pierre"
~person:"Mayzlin, Dina"
~person:"Sy-Changco, Joseph A."
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Bogomolova, Svetlana
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Faculty & research / Insead : working paper series
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Does in-store marketing work? : effects of the number and position of shelf facings on brand attention and evaluation at the point of purchase
Chandon, Pierre
;
Hutchinson, J. W.
;
Bradlow, Eric
; …
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2009
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Persistent link: https://www.econbiz.de/10003912905
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Does in-store marketing work? : Effects of the number and position of shelf facings on attention and evaluation at the point of purchase
Chandon, Pierre
;
Hutchinson, J. W.
;
Bradlow, Eric
; …
-
2008
Persistent link: https://www.econbiz.de/10003909342
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