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~isPartOf:"Faculty & research / Insead : working paper series"
~subject:"Advertising"
~subject:"Marketingmanagement"
~subject:"Theory"
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Advertising planning
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Werbeplanung
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Faculty & research / Insead : working paper series
International journal of advertising : the quarterly review of marketing communications
11
Journal of advertising research
8
A master class in brand planning : the timeless works of Stephen King
7
Handbook of research on effective advertising strategies in the social media age
6
Journal of marketing communications
6
SpringerLink / Bücher
6
UTB / Betriebswirtschaftslehre
5
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
4
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
3
Beiträge des Instituts für Empirische Wirtschaftsforschung
3
European journal of operational research : EJOR
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
The Rand journal of economics
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Arbeitsbericht / Institut für Wirtschaftswissenschaften, Rheinisch-Westfälische Technische Hochschule Aachen
2
Creating success
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Creating success series
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Dialogmarketing Perspektiven 2009/2010 : Tagungsband 4. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
2
Gabler Edition Wissenschaft
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Grundwissen der Ökonomik / Betriebswirtschaftslehre
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Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
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Harvard-Business-Manager : das Wissen der Besten
2
Ilmenauer Schriften zur Betriebswirtschaftslehre
2
Internet and network economics : third international workshop, WINE 2007, San Diego, CA, USA, December 12-14, 2007 ; proceedings
2
Journal of business research : JBR
2
Journal of promotion management : JPM
2
Measuring and managing brands
2
PR-Kampagnen
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Postmillennial pop
2
Services marketing quarterly
2
The American economic review
2
The Sage handbook of advertising
2
The journal of industrial economics
2
Advances in advertising research
1
Advances in applied microeconomics : a research annual
1
Advances in information systems and management science
1
Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
1
Advertising, Publ. om behalf of the Institute of Practitioners in Advertising
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Akzente
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American journal of agricultural economics
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Commercializing social interaction : the ethics of stealth marketing
Martin, Kelly D.
;
Smith, N. Craig
-
2008
Persistent link: https://www.econbiz.de/10003909943
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2
Media experts : helping competitive firms reduce "wasted" advertising
Soberman, David A.
(
contributor
)
-
2002
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10001715953
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