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~isPartOf:"Faculty & research / Insead : working paper series"
~subject:"Advertising effects"
~subject:"Network economics"
~type_genre:"Graue Literatur"
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Network economics
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Virales Marketing
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Deterring the new, motivating the established : the divergent effect of platform competition on member contributions in digital mapping communities
Nagaraj, Abhishek
;
Piezunka, Henning
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2018
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(Revised version of 2017/67/EFE
Persistent link: https://www.econbiz.de/10012039962
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Viral marketing : a large scale field experiment
Toubia, Olivier
;
Stephen, Andrew T.
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Freud, Aliza
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2009
Persistent link: https://www.econbiz.de/10003911117
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