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~isPartOf:"Faculty & research / Insead : working paper series"
~subject:"Brand management"
~subject:"Consumer behaviour"
~subject:"Erfolgsfaktor"
~type_genre:"Graue Literatur"
~type_genre:"Sammlung"
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The different roles of product originality and usefulness in generating word-of-mouth
Moldovan, Sarit
;
Goldenberg, Jacob
;
Chattopadhyay, Amitiva
-
2011
Persistent link: https://www.econbiz.de/10009357346
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