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~isPartOf:"Faculty & research / Insead : working paper series"
~subject:"Marketingtheorie"
~type_genre:"Conference proceedings"
~type_genre:"Glossar enthalten"
~type_genre:"Working Paper"
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Marketingtheorie
Marketing theory
8
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2
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Marketingmanagement
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Smith, N. Craig
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1
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Faculty & research / Insead : working paper series
ERIM report series research in management
14
Working paper / European Institute for Advanced Studies in Management
8
Developments in marketing science: proceedings of the Academy of Marketing Science
6
Proceedings series / American Marketing Association
6
Journal of marketing management : MM
5
Meddelanden från Svenska Handelshögskolan
5
LiM-Arbeitspapiere / Lehrstuhl für Innovatives Markenmanagement (LiM), Universität Bremen, Fachbereich Wirtschaftswissenschaft
4
AMA educators' proceedings
3
Diskussionsbeiträge des Fachbereichs Wirtschaftswissenschaft der Universität Duisburg - Gesamthochschule
3
Research and the development of pedagogical materials : working papers
3
Working papers / Harvard Business School, Division of Research
3
Arbeitspapier / Institut für Marketing und Unternehmungsführung, Universität Bern
2
Berliner Reihe zum Marketing : Arbeitspapiere
2
Developments in marketing science: Proceedings of the Academy of Marketing Science
2
Discussion paper / Tinbergen Institute
2
Duisburger Arbeitspapiere zum Marketing
2
Management working paper
2
McGraw-Hill/Irwin series in marketing
2
Research Papers on Marketing Strategy
2
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The journal of business & industrial marketing
2
Working paper / Indian Institute of Management, Ahmedabad
2
Working paper series / Universiteit Gent, Faculteit Economie en Bedrijfskunde
2
Working papers / Helsinki School of Economics
2
Working papers / Lancaster University Management School
2
Working papers / Wharton School, University of Pennsylvania / Marketing
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Advances in advertising research
1
Always Learning
1
Always learning
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Arbeitspapier ... aus dem Forschungsprojekt Marketing und ökonomische Theorie / Johann-Wolfgang-Goethe-Universität Frankfurt am Main, Fachbereich Wirtschaftswissenschaften, Lehrstuhl für Betriebswirtschaftslehre, insbesondere Marketing
1
Arbeitspapier ... des DFG-Forschungsprojekts Grundlagen einer informationsökonomischen Theorie des Marketing
1
Arbeitspapier / HHL, Leipzig Graduate School of Management
1
Arbeitspapier / Institut für Marketing, Universität Mannheim
1
Arbeitspapier / Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung
1
Arbeitspapiere / Konjunkturforschungsstelle, Eidgenössische Technische Hochschule Zürich
1
Beiträge der Hochschule Pforzheim
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ECONIS (ZBW)
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1
A generalized Norton-Bass model for multigeneration diffusion
Jain, Dipak
;
Jiang, Zhengrui
-
2012
Persistent link: https://www.econbiz.de/10009619058
Saved in:
2
Laying foundations for an emerging field : a commentary on Shelby Hunt’s research on marketing ethics
Smith, N. Craig
-
2010
Persistent link: https://www.econbiz.de/10008807102
Saved in:
3
The complementary roles of traditional and social media in driving marketing performance
Andrew, Stephen T.
;
Galak, Jeff
-
2009
Persistent link: https://www.econbiz.de/10003911027
Saved in:
4
Viral marketing : a large scale field experiment
Toubia, Olivier
;
Stephen, Andrew T.
;
Freud, Aliza
-
2009
Persistent link: https://www.econbiz.de/10003911117
Saved in:
5
The new marketing myopia
Smith, N. Craig
;
Drumwright, Minette E.
;
Gentile, Mary C.
-
2009
Persistent link: https://www.econbiz.de/10003912956
Saved in:
6
Bounded goodness : marketing implications of Drucker on corporate responsibility
Smith, N. Craig
-
2008
Persistent link: https://www.econbiz.de/10003909940
Saved in:
7
Competitive pricing of information : a longitudinal experiment
Christen, Markus
(
contributor
); …
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002379220
Saved in:
8
Competitive response and market evolution
Gatignon, Hubert A.
(
contributor
); …
-
2001
-
[Elektronische Ressource], rev. version of 2000/66/MKT
Persistent link: https://www.econbiz.de/10001715949
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