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~isPartOf:"Faculty & research / Insead : working paper series"
~type_genre:"Graue Literatur"
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Search: subject_exact:"Virales Marketing"
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Viral marketing
8
Virales Marketing
8
Consumer behaviour
3
Gastronomie
3
Konsumentenverhalten
3
Online User Reviews
3
Personalisierung
3
Personalization
3
Prospect Theory
3
Prospect theory
3
Recommendation Systems
3
Restaurant industry
3
Dienstleistungsqualität
2
Heckman SelectionCorrection
2
Product quality
2
Produktqualität
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Service quality
2
Social Web
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Social web
2
Advertising effects
1
Anreiz
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Behavioral economics
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Digitale Plattform
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Heckman Selection Correction
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Innovationsdiffusion
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Kundenintegration
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1
Marketing management
1
Marketing theory
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Marketingmanagement
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Carrera, Clara
3
Martínez-de-Albéniz, Victor
3
Sosa, Manuel
3
Stephen, Andrew T.
2
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1
Chattopadhyay, Amitiva
1
Du Plessis, Christilene
1
Freud, Aliza
1
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Moldovan, Sarit
1
Nagaraj, Abhishek
1
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1
Toubia, Olivier
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Cowles Foundation discussion paper
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Working papers / Harvard Business School, Division of Research
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Working papers / Wharton School, University of Pennsylvania / Marketing
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Discussion papers / Wissenschaftszentrum Berlin für Sozialforschung, Abteilung Wettbewerbsfähigkeit und Industrieller Wandel ; Abteilung Marktprozesse und Steuerung ; Arbeitsgruppe Institutionen, Staaten, Märkte ; Abteilung Wettbewerb und Innovation ; Abteilung Verhalten auf Märkten; Forschungsprofessur The Future of Fiscal Federalism ; Forschungs-Gruppe Wettbewerb und Innovation : Schwerpunkt II Märkte und Politik
2
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Quaderni - working paper DSE / Alma Mater Studiorum - Università di Bologna, Department of Economics
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Queen's Economics Department working paper
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Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Reutlinger Diskussionsbeiträge zu Marketing und Management
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ECONIS (ZBW)
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1
The bright side of lower quality : evidence from restaurant exploration
Carrera, Clara
;
Martínez-de-Albéniz, Victor
;
Sosa, Manuel
-
2024
-
Revised version of 2023/44/TOM
Persistent link: https://www.econbiz.de/10014548422
Saved in:
2
The bright side of lower quality : evidence from restaurant exploration
Carrera, Clara
;
Martínez-de-Albéniz, Victor
;
Sosa, Manuel
-
2023
-
Revised version of 2020/29/TOM
Persistent link: https://www.econbiz.de/10014364609
Saved in:
3
The bright side of bad choices : evidence from restaurant exploration
Martínez-de-Albéniz, Victor
;
Sosa, Manuel
;
Carrera, Clara
-
2020
Persistent link: https://www.econbiz.de/10012245009
Saved in:
4
Deterring the new, motivating the established : the divergent effect of platform competition on member contributions in digital mapping communities
Nagaraj, Abhishek
;
Piezunka, Henning
-
2018
-
(Revised version of 2017/67/EFE
Persistent link: https://www.econbiz.de/10012039962
Saved in:
5
Does paying for online product reviews pay off? : the effects of monetary inventives on consumers' product evaluations
Stephen, Andrew T.
;
Bart, Yakov
;
Du Plessis, Christilene
; …
-
2012
Persistent link: https://www.econbiz.de/10009704667
Saved in:
6
Community leaders or entertainment workers? : incentivizing content generation in social media
Zhang, Kaifu
;
Zubcsek, Peter Pal
-
2011
Persistent link: https://www.econbiz.de/10009375629
Saved in:
7
The different roles of product originality and usefulness in generating word-of-mouth
Moldovan, Sarit
;
Goldenberg, Jacob
;
Chattopadhyay, Amitiva
-
2011
Persistent link: https://www.econbiz.de/10009357346
Saved in:
8
Viral marketing : a large scale field experiment
Toubia, Olivier
;
Stephen, Andrew T.
;
Freud, Aliza
-
2009
Persistent link: https://www.econbiz.de/10003911117
Saved in:
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