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Marketing management
28
Marketingmanagement
28
Consumer behaviour
10
Konsumentenverhalten
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Advertising effects
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Theorie
6
Theory
6
Werbewirkung
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Chandon, Pierre
4
Smith, N. Craig
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Boulding, William
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Christen, Markus
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Nasiry, Javad
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Soberman, David A.
3
Atasu, Atalay
2
Plassmann, Hilke
2
Popescu, Iona
2
Stephen, Andrew T.
2
Sárváry, Miklós
2
Van Wassenhove, Luk N.
2
Wansink, Brian
2
Anderson, Erin
1
Aron-Wisnewsky, Judith
1
Bhattacharya, C. B.
1
Chabert, Michèle
1
Clément, Karine
1
Cornil, Yann
1
Devinney, Timothy Michael
1
Dhar, Ravi
1
Diecidue, Enrico
1
Drumwright, Minette E.
1
Freud, Aliza
1
Galak, Jeff
1
Gatignon, Hubert A.
1
Gentile, Mary C.
1
Karmarkar, Uma R.
1
Kireyev, Pavel
1
Lodish, Leonard M.
1
López-Rodríguez, Sofía
1
Malaviya, Prashant
1
Martin, Kelly D.
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Palazzo, Guido
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Poitou-Bernert, Christine
1
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1
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1
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Faculty & research / Insead : working paper series
Journal of business research : JBR
339
Industrial marketing management : the international journal for industrial and high-tech firms
264
SpringerLink / Bücher
209
Journal of strategic marketing
193
Europäische Hochschulschriften / 5
151
European journal of marketing : EJM
131
IMF Staff Country Reports
127
Journal of marketing management : MM
124
Journal of the Academy of Marketing Science
118
The journal of business & industrial marketing
110
Journal of marketing communications
104
Journal of marketing
98
Gabler Edition Wissenschaft
86
Marketing intelligence & planning
82
Journal of retailing and consumer services
80
Springer eBook Collection
75
IMF Working Papers
70
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
69
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
65
Management science : journal of the Institute for Operations Research and the Management Sciences
64
International Journal of Operations & Production Management
63
The TQM Magazine
62
The journal of brand management : an international journal
61
MPRA Paper
60
Lehrbuch
59
Mathematica Policy Research Reports
58
Business horizons
55
International journal of business information systems : IJBIS
51
The marketing review
48
International marketing review
47
Journal of economic theory
47
Asia Pacific journal of marketing and logistics
46
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45
Working Paper
45
European research studies
44
Journal of advertising research
44
International journal of production research
43
Journal of global marketing
43
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
43
Cogent business & management
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ECONIS (ZBW)
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1
NFT marketplace design and market intelligence
Kireyev, Pavel
-
2022
Persistent link: https://www.econbiz.de/10012799277
Saved in:
2
Obesity and responsiveness to food marketing before and after bariatric surgery
Cornil, Yann
;
Plassmann, Hilke
;
Aron-Wisnewsky, Judith
; …
-
2021
Persistent link: https://www.econbiz.de/10012431729
Saved in:
3
Marketing strategy and corporate social responsibility
López-Rodríguez, Sofía
;
Smith, N. Craig
-
2019
Persistent link: https://www.econbiz.de/10012160781
Saved in:
4
Fairness in strategy : a fair process evaluation of strategy schools
Tackx, Koen
;
Van der Heyden, Ludo
;
Verdin, Paul J.
-
2016
Persistent link: https://www.econbiz.de/10011660837
Saved in:
5
Consumer neuroscience : past, present, and future
Karmarkar, Uma R.
;
Plassmann, Hilke
-
2015
Persistent link: https://www.econbiz.de/10010490142
Saved in:
6
How competitive marketing expenditures influence the growth of markets
Xiang, Yi
;
Soberman, David A.
;
Gatignon, Hubert A.
-
2013
Persistent link: https://www.econbiz.de/10009793455
Saved in:
7
How package design and packaged-based marketing claims lead to overeating
Chandon, Pierre
-
2012
Persistent link: https://www.econbiz.de/10009625612
Saved in:
8
Self-signaling and the costs and benefits of temptation in consumer choice
Dhar, Ravi
;
Wertenbroch, Klaus
-
2011
Persistent link: https://www.econbiz.de/10008901912
Saved in:
9
Advance selling when consumers regret
Nasiry, Javad
;
Popescu, Ioana
-
2011
-
rev. Vers.
Persistent link: https://www.econbiz.de/10008798063
Saved in:
10
Dynamic purchase decisions under regret: price and availability
Diecidue, Enrico
;
Rudi, Nils
;
Tang, Wenjie
-
2011
Persistent link: https://www.econbiz.de/10008798068
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