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~isPartOf:"Fallstudien zum Internationalen Management : Grundlagen, Praxiserfahrungen, Perspektiven"
~person:"Böhm, Bettina"
~person:"Durden, Geoffrey R."
~person:"Rossetti, Davide"
~person:"Salzberger, Thomas"
~type_genre:"Book section"
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Böhm, Bettina
Durden, Geoffrey R.
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Fallstudien zum Internationalen Management : Grundlagen, Praxiserfahrungen, Perspektiven
Empirische Mastertechniken : eine anwendungsorientierte Einführung für die Marketing- und Managementforschung
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Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
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New developments and approaches in consumer behavior research
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Safilo Group, Italy : from licensee to licensor
Lobin, Daniela
;
Holzmüller, Hartmut H.
;
Rossetti, Davide
- In:
Fallstudien zum Internationalen Management : …
,
(pp. 339-355)
.
2008
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