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~isPartOf:"Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives"
~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of consumer marketing"
~isPartOf:"Journal of macromarketing"
~isPartOf:"Transportation research / E : an international journal"
~subject:"Clothing industry"
~subject:"Markenführung"
~type_genre:"Book section"
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Fashion Marketing in Emerging Economies Volume II : South American, Asian and African Perspectives
International journal of consumer studies
Journal of consumer marketing
Journal of macromarketing
Transportation research / E : an international journal
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
8
Fashion Marketing in Emerging Economies Volume I : Brand, Consumer and Sustainability Perspectives
8
Contemporary case studies on fashion production, marketing and operations
7
Fashion marketing
6
Sustainability in fashion : a cradle to upcycle approach
6
Intelligent fashion forecasting systems : models and applications
5
Sustainable Luxury : An International Perspective
5
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
4
The artification of luxury fashion brands : synergies, contaminations, and hybridizations
4
Analytical modeling research in fashion business
3
Innovative quick response programs in logistics and supply chain management
3
Logistics & retail management : emerging issues and new challenges in the retail supply chain
3
Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring
3
Advanced digital marketing strategies in a data-driven era
2
Brands : interdisciplinary perspectives
2
Building corporate identity, image and reputation in the digital era
2
Entrepreneurial innovation for securing long-term growth in a short-term economy
2
Global marketing strategies for the promotion of luxury goods
2
Negotiating values in the creative industries : fairs, festivals and competitive events
2
Responsible Consumption and Sustainability : Case Studies from Corporate Social Responsibility, Social Marketing, and Behavioral Economics
2
Sustainability in Business Management
2
Textiles and clothing sustainability : sustainable fashion and consumption
2
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
1
Advancing insights on brand management
1
Aestetics and style in strategy
1
Applications of management science : Vol. 21
1
Apps management and e-commerce transactions in real-time
1
Art wealth management : managing private art collections
1
Artificial Intelligence for Sustainability : Innovations in Business and Financial Services
1
Brand research : [an outcome of the second International Conference on Brand Management]
1
CSR in an age of isolationism
1
CSR und Brand Management : Marken nachhaltig führen
1
CSR und Digitalisierung : der digitale Wandel als Chance und Herausforderung für Wirtschaft und Gesellschaft
1
Cases on consumer-centric marketing management
1
Consuming China : approaches to cultural change in contemporary China
1
Corporate social responsibility and governance : theory and practice
1
Country of origin effect : looking back and moving forward
1
Creating a sustainable competitive position : ethical challenges for international firms
1
Creating entrepreneurial space : talking through multi-voices, reflections on emerging debates
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1
A closer look at the menswear market in brazil
Sandes, Fábio Shimabukuro
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 49-72)
.
2023
Persistent link: https://www.econbiz.de/10013543374
Saved in:
2
Fashioning the future generation : Generation Z Indian consumers' attitudes towards Western and Indian
fashion
Bardey, Aurore
;
Mehdiratta, Utkarsha
;
Turner, Rose
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 19-48)
.
2023
Persistent link: https://www.econbiz.de/10013543371
Saved in:
3
Fashion
marketing in emerging economies volume II : South American, Asian and African perspectives
Brooksworth, Frederica
;
Mogaji, Emmanuel
;
Bosah, Genevieve
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 3-16)
.
2023
Persistent link: https://www.econbiz.de/10013543338
Saved in:
4
Towards understanding how Nigerian
fashion
brands influence customer purchasing behaviour : a case study of Nigerian
fashion
brands
Joseph, Damilola
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 163-188)
.
2023
Persistent link: https://www.econbiz.de/10013543391
Saved in:
5
The rise of female empowerment in Egypt : the
fashion
psychology behind their attire and armour
Nessim, Yasmina
;
Bardey, Aurore
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 213-240)
.
2023
Persistent link: https://www.econbiz.de/10013543398
Saved in:
6
Fashion
analytics in Africa and Middle East : strategies, tools, and insights for
fashion
brands
Griffin, Coy
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 241-268)
.
2023
Persistent link: https://www.econbiz.de/10013543400
Saved in:
7
Afloat in a changing COVID-19 world : the rise of artisanal
fashion
in India for brand story relevance in challenging times
Kay, Pandora
;
Young, Caroline
- In:
Fashion Marketing in Emerging Economies Volume II : …
,
(pp. 99-159)
.
2023
Persistent link: https://www.econbiz.de/10013543389
Saved in:
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