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~isPartOf:"Fashion branding and communication : core strategies of European luxury brands"
~isPartOf:"Journal of the Academy of Marketing Science"
~language:"eng"
~subject:"Markentransfer"
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Markentransfer
Brand management
82
Markenführung
82
Consumer behaviour
51
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51
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43
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43
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31
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30
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8
Werbewirkung
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7
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Produktentwicklung
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Brand equity
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Einzelhandel
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Customer satisfaction
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Alvarez, Cecilia M. O.
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Fashion branding and communication : core strategies of European luxury brands
Journal of the Academy of Marketing Science
The journal of product & brand management
16
Journal of business research : JBR
15
The journal of brand management : an international journal
14
European journal of marketing : EJM
8
Brand management ; Vol. 3
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
5
Journal of retailing and consumer services
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of international consumer marketing
4
Psychology & marketing
4
The IUP journal of brand management : IJBRM
4
AMS review : official publication of the Academy of Marketing Science
3
Australasian marketing journal
3
International marketing review
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of fashion marketing and management
3
Journal of retailing
3
Marketing intelligence & planning
3
Sport management review
3
The journal of consumer marketing
3
The journal of product innovation management : an international publication of the Product Development & Management Association
3
Vision : the journal of business perspective
3
Business horizons
2
European research on management and business economics
2
Global business review
2
International journal of Indian culture and business management
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of business and globalisation : IJBG
2
International journal of market research : JMRS ; the journal of the Market Research Society
2
International journal of sport management and marketing : IJSMM
2
International journal of sports marketing & sponsorship
2
Journal of business economics and management
2
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
2
Journal of consumer research : JCR ; an interdisciplinary bimonthly
2
Journal of marketing
2
Journal of marketing analytics : JMA
2
Journal of marketing management : MM
2
Journal of marketing theory and practice
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ECONIS (ZBW)
8
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1
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8
of
8
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date (newest first)
date (oldest first)
1
What brand do I use for my new product? : the impact of new product branding decisions on firm value
Kovalenko, Larisa
;
Sorescu, Alina
;
Houston, Mark B.
- In:
Journal of the Academy of Marketing Science
50
(
2022
)
2
,
pp. 338-365
Persistent link: https://www.econbiz.de/10012819760
Saved in:
2
Building a multi-category brand : when should distant brand extensions be introduced?
Parker, Jeffrey R.
;
Lehmann, Donald R.
;
Keller, Kevin Lane
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
2
,
pp. 300-316
Persistent link: https://www.econbiz.de/10011844799
Saved in:
3
What brand extensions need to fully benefit from their parental heritage
Miniard, Paul W.
;
Jayanti, Rama K.
;
Alvarez, Cecilia M. O.
- In:
Journal of the Academy of Marketing Science
46
(
2018
)
5
,
pp. 948-963
Persistent link: https://www.econbiz.de/10011924821
Saved in:
4
Salvatore Ferragamo : brand heritage as main vector of brand extension and internationalization
Ostillio, Maria Carmela
;
Ghaddar, Sarah
- In:
Fashion branding and communication : core strategies of …
,
(pp. 73-99)
.
2017
Persistent link: https://www.econbiz.de/10012498307
Saved in:
5
Brands as core assets : trends and challenges of branding in fashion business
Jin, Byoungho
;
Cedrola, Elena
- In:
Fashion branding and communication : core strategies of …
,
(pp. 1-39)
.
2017
Persistent link: https://www.econbiz.de/10014547468
Saved in:
6
Position matters when we stand together : a linguistic perspective on composite brand extensions
Tsai, Meng-Chun
;
Lou, Yung-Chien
;
Bei, Lien-ti
;
Monroe, …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
6
,
pp. 680-701
Persistent link: https://www.econbiz.de/10010466638
Saved in:
7
The importance of reciprocal spillover effects for the valuation of bestseller brands : introducing and testing a contingency model
Kupfer, Ann-Kristin
;
Hennig-Thurau, Thorsten
;
Mathys, …
- In:
Journal of the Academy of Marketing Science
42
(
2014
)
2
,
pp. 205-221
Persistent link: https://www.econbiz.de/10010345183
Saved in:
8
The impact of perceived brand globalness, brand origin image, and brand origin-extension fit on brand extension success
Sichtmann, Christina
;
Diamantopoulos, Adamantios
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
5
,
pp. 567-585
Persistent link: https://www.econbiz.de/10010126677
Saved in:
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