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~isPartOf:"Field guide to case study research in business-to-business marketing and purchasing"
~isPartOf:"Gabler-Edition Wissenschaft / Business-to-Business-Marketing"
~person:"Woodside, Arch G."
~subject:"Data Mining"
~subject:"Innovation management"
~subject:"Theorie"
~type_genre:"Aufsatz im Buch"
~type_genre:"Collection of articles of several authors"
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Field guide to case study research in business-to-business marketing and purchasing
Gabler-Edition Wissenschaft / Business-to-Business-Marketing
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A primer to the general theory of behavioral strategies in business-to-business marketing
Woodside, Arch G.
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Field guide to case study research in …
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(pp. 147-166)
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2014
Persistent link: https://www.econbiz.de/10011413779
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