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~isPartOf:"Field guide to case study research in business-to-business marketing and purchasing"
~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Hochschulschriften zur Betriebswirtschaftslehre"
~subject:"Beschaffung"
~subject:"Verkauf"
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Beschaffung
Verkauf
B-to-B-Marketing
29
Business-to-business marketing
29
Deutschland
6
Germany
6
USA
5
United States
5
Theorie
4
Theory
4
Marketing management
3
Marketingmanagement
3
Salespeople
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Verkaufspersonal
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Außendienst
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Bundling strategy
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Business network
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Competitive strategy
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Field sales force
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Leistungsbündel
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Market segmentation
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Marktsegmentierung
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Narrative Methode
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Narrative method
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Procurement
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Selling
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Unternehmensnetzwerk
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Wettbewerbsstrategie
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Aerospace industry
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Agent-based modeling
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Agentenbasierte Modellierung
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Automated guided vehicle system
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Brand management
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Adamson, Brent
2
Bird, Anna
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Dixon, Matthew
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Ochs, Guntram
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Schmidt, Karl
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Toman, Nicholas
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Field guide to case study research in business-to-business marketing and purchasing
Harvard-Business-Manager : das Wissen der Besten
Hochschulschriften zur Betriebswirtschaftslehre
Industrial marketing management : the international journal for industrial and high-tech firms
77
The journal of business & industrial marketing
27
Journal of business research : JBR
16
Journal of business-to-business marketing
15
Journal of personal selling & sales management
9
SpringerLink / Bücher
8
Journal of marketing
6
Journal of the Academy of Marketing Science
6
The journal of personal selling & sales management : JPSSM
6
Business horizons
4
Gabler Edition Wissenschaft / Business-to-Business-Marketing
4
Harvard business review : HBR
4
International journal of procurement management
4
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
4
Springer eBook Collection / Business and Economics
4
Europäische Hochschulschriften / 5
3
Journal of marketing research
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Lehrbuch
3
essentials
3
Asia Pacific journal of marketing and logistics
2
Ausgewählte Studien des ECC Handel
2
Berichte aus der Betriebswirtschaft
2
Business Guides on the Go
2
Business-to-Business-Marketing
2
Dissertation.de
2
European business review
2
European business review : EBR ; the official journal of the International Management Centres, Europe
2
European journal of marketing
2
European research on management and business economics
2
Gabler Edition Wissenschaft
2
International business review : the official journal of the European International Business Academy
2
International journal of logistics : research and applications
2
Italian journal of marketing : ITJM
2
Journal of personal selling & sales management : JPSSM
2
Journal of research in marketing and entrepreneurship : JRME
2
Journal of retailing and consumer services
2
Journal of strategic marketing
2
Kontrakte, Geschäftsbeziehungen, Netzwerke - Marketing und neue Institutionenökonomik
2
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ECONIS (ZBW)
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Konsens ist Trumpf
Schmidt, Karl
;
Adamson, Brent
;
Bird, Anna
- In:
Harvard-Business-Manager : das Wissen der Besten
37
(
2015
)
9
,
pp. 65-73
Persistent link: https://www.econbiz.de/10011534981
Saved in:
2
Mehr Freiheit für Verkäufer
Adamson, Brent
;
Dixon, Matthew
;
Toman, Nicholas
- In:
Harvard-Business-Manager : das Wissen der Besten
35
(
2013
)
12
,
pp. 26-35
Persistent link: https://www.econbiz.de/10010205411
Saved in:
3
Die Marktbearbeitung in Investitionsgütermärkten durch Segmentierung von Gatekeepern
Ochs, Guntram
-
1994
Persistent link: https://www.econbiz.de/10013378466
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