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~isPartOf:"Field guide to case study research in business-to-business marketing and purchasing"
~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse"
~isPartOf:"Journal of business research : JBR"
~subject:"Leistungsbündel"
~subject:"Online-Marketing"
~type_genre:"Aufsatz in Zeitschrift"
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Leistungsbündel
Online-Marketing
B-to-B-Marketing
116
Business-to-business marketing
116
Lieferantenmanagement
72
Supplier relationship management
72
Relationship marketing
33
Beziehungsmarketing
32
Salespeople
19
Verkaufspersonal
19
Selling
17
Verkauf
17
E-commerce
15
Electronic Commerce
15
Consumer behaviour
12
Konsumentenverhalten
12
Brand management
11
Markenführung
11
Digital platform
10
Digitale Plattform
10
Social Web
10
Social web
10
B2B
8
B2B marketing
8
Brand image
8
Deutschland
8
Germany
8
Markenimage
8
Marketing management
8
Marketingmanagement
8
Betriebliche Wertschöpfung
7
Bundling strategy
7
Business network
7
Business-to-business
7
Digitalisierung
7
Digitization
7
Innovation
7
Internet marketing
7
Unternehmensnetzwerk
7
Value creation
7
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8
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Article
14
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Aufsatz in Zeitschrift
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14
Case study
1
Fallstudie
1
Language
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English
8
German
6
Author
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Rana, Nripendra P.
2
Adamson, Brent
1
Bala, Pradip Kumar
1
Behera, Rajat Kumar
1
Belhadi, Amine
1
Benkhati, Imane
1
Bertini, Marco
1
Biggemann, Sergio
1
Dixon, Matthew
1
Eggers, Daniel
1
Friedewald, Axel
1
Garrel, Jörg von
1
Ghosh Dastidar, Ayan
1
Giamanco, Barbara
1
Gregoire, Kent
1
Gupta, Shivam
1
Gustafson, Brandon M.
1
Holmlund, Maria
1
Johnson, Jean L.
1
Kamble, Sachin S.
1
Kindström, Daniel
1
Kizgin, Hatice
1
Kowalkowski, Christian
1
Kumar, Prashant
1
Kumar, Rishi Kant
1
Lindemann, Eckhard
1
Lundin, Lisa
1
Mangla, Sachin Kumar
1
Mariadoss, Babu John
1
Mora Cortez, Roberto
1
Nedeß, Christian
1
Pomirleanu, Nadia
1
Reh, Daniel
1
Sarraf, Shagun
1
Slepniov, Dmitrij
1
Struwe, Sascha
1
Tavassoli, Nader T.
1
Tiwary, Nishant Kumar
1
Toman, Nicholas
1
Wagner, Stephan M.
1
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Field guide to case study research in business-to-business marketing and purchasing
Harvard-Business-Manager : das Wissen der Besten
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
71
The journal of business & industrial marketing
19
Journal of business-to-business marketing
5
Journal of the Academy of Marketing Science
5
Harvard business review : HBR
3
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
3
Marketing intelligence & planning
3
Electronic markets : the international journal on networked business
2
International journal of business environment : IJBE
2
International journal of e-business research : an official publication of the Information Resources Management Association
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of internet commerce
2
Journal of marketing
2
Journal of service management
2
Journal of service research
2
Technology analysis & strategic management
2
Businesses
1
Cogent business & management
1
Computers & operations research : and their applications to problems of world concern ; an international journal
1
Die Betriebswirtschaft : DBW
1
European business review : EBR ; the official journal of the International Management Centres, Europe
1
European journal of marketing
1
International business review : the official journal of the European International Business Academy
1
International journal of business communication : IJBC : a publication of the Association for Business Communication
1
International journal of electronic customer relationship management : IJECRM
1
International journal of internet marketing and advertising : IJIMA
1
International journal of management practice : IJMP
1
International journal of pharmaceutical and healthcare marketing
1
International journal of project management : the journal of The International Project Management Association
1
International journal of services and operations management
1
International journal of technology management : IJTM
1
International journal of technology marketing : IJTMkt
1
Journal of Applied Leadership and Management
1
Journal of business logistics
1
Journal of business market management : JBM
1
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Journal of family business management : JFBM
1
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ECONIS (ZBW)
14
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1
Digitalizing customer journeys in B2B markets
Lundin, Lisa
;
Kindström, Daniel
- In:
Journal of business research : JBR
157
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014229582
Saved in:
2
Unlocking digital servitization : a conceptualization of value co-creation capabilities
Struwe, Sascha
;
Slepniov, Dmitrij
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014299292
Saved in:
3
Does strategic management of digital technologies influence electronic word-of-mouth (eWOM) and customer loyalty? : empirical insights from B2B platform economy
Belhadi, Amine
;
Kamble, Sachin S.
;
Benkhati, Imane
; …
- In:
Journal of business research : JBR
156
(
2023
),
pp. 1-11
Persistent link: https://www.econbiz.de/10013534277
Saved in:
4
Cognitive computing based ethical principles for improving organisational reputation : a B2B digital marketing perspective
Behera, Rajat Kumar
;
Bala, Pradip Kumar
;
Rana, Nripendra P.
- In:
Journal of business research : JBR
141
(
2022
),
pp. 685-701
Persistent link: https://www.econbiz.de/10013168011
Saved in:
5
A longitudinal study of B2B customer engagement in LinkedIn : the role of brand personality
Mora Cortez, Roberto
;
Ghosh Dastidar, Ayan
- In:
Journal of business research : JBR
145
(
2022
),
pp. 92-105
Persistent link: https://www.econbiz.de/10013197884
Saved in:
6
Impact assessment of social media usage in B2B marketing : a review of the literature and a way forward
Tiwary, Nishant Kumar
;
Kumar, Rishi Kant
;
Sarraf, Shagun
; …
- In:
Journal of business research : JBR
131
(
2021
),
pp. 121-139
Persistent link: https://www.econbiz.de/10012544944
Saved in:
7
The social buyer : a framework for the dynamic role of social media in organizational buying
Gustafson, Brandon M.
;
Pomirleanu, Nadia
;
Mariadoss, …
- In:
Journal of business research : JBR
125
(
2021
),
pp. 806-814
Persistent link: https://www.econbiz.de/10012494179
Saved in:
8
Organizational behavior in innovation, marketing, and purchasing in business service contexts : an agenda for academic inquiry
Holmlund, Maria
;
Kowalkowski, Christian
;
Biggemann, Sergio
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2457-2462
Persistent link: https://www.econbiz.de/10011491056
Saved in:
9
Aus zwei mach eins?
Bertini, Marco
;
Tavassoli, Nader T.
- In:
Harvard-Business-Manager : das Wissen der Besten
37
(
2015
)
4
,
pp. 74-80
Persistent link: https://www.econbiz.de/10010512481
Saved in:
10
Getwittert, gepostet, gekauft
Giamanco, Barbara
;
Gregoire, Kent
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
9
,
pp. 58-65
Persistent link: https://www.econbiz.de/10009581514
Saved in:
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