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~isPartOf:"Field guide to case study research in business-to-business marketing and purchasing"
~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse"
~isPartOf:"Journal of business research : JBR"
~subject:"Leistungsbündel"
~type_genre:"Article in journal"
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Search: subject:"B-to-B-Marketing"
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Leistungsbündel
B-to-B-Marketing
116
Business-to-business marketing
116
Lieferantenmanagement
72
Supplier relationship management
72
Relationship marketing
33
Beziehungsmarketing
32
Salespeople
19
Verkaufspersonal
19
Selling
17
Verkauf
17
E-commerce
15
Electronic Commerce
15
Consumer behaviour
12
Konsumentenverhalten
12
Brand management
11
Markenführung
11
Digital platform
10
Digitale Plattform
10
Social Web
10
Social web
10
B2B
8
B2B marketing
8
Brand image
8
Deutschland
8
Germany
8
Markenimage
8
Marketing management
8
Marketingmanagement
8
Betriebliche Wertschöpfung
7
Bundling strategy
7
Business network
7
Business-to-business
7
Digitalisierung
7
Digitization
7
Innovation
7
Internet marketing
7
Online-Marketing
7
Unternehmensnetzwerk
7
Value creation
7
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Case study
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German
5
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2
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Adamson, Brent
1
Bertini, Marco
1
Biggemann, Sergio
1
Dixon, Matthew
1
Eggers, Daniel
1
Friedewald, Axel
1
Garrel, Jörg von
1
Holmlund, Maria
1
Kowalkowski, Christian
1
Lindemann, Eckhard
1
Nedeß, Christian
1
Reh, Daniel
1
Slepniov, Dmitrij
1
Struwe, Sascha
1
Tavassoli, Nader T.
1
Toman, Nicholas
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Wagner, Stephan M.
1
Zellweger, Thomas
1
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Field guide to case study research in business-to-business marketing and purchasing
Harvard-Business-Manager : das Wissen der Besten
Industrie-Management : Zeitschrift für industrielle Geschäftsprozesse
Journal of business research : JBR
Industrial marketing management : the international journal for industrial and high-tech firms
24
The journal of business & industrial marketing
5
Journal of business-to-business marketing
3
Harvard business review : HBR
2
International journal of business environment : IJBE
2
Journal of marketing
2
Journal of service management
2
Journal of service research
2
Journal of the Academy of Marketing Science
2
Computers & operations research : and their applications to problems of world concern ; an international journal
1
Die Betriebswirtschaft : DBW
1
Electronic markets : the international journal on networked business
1
European journal of marketing
1
International journal of project management : the journal of The International Project Management Association
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
International journal of services and operations management
1
International journal of technology management : IJTM
1
Journal of business market management : JBM
1
Journal of revenue and pricing management
1
Journal of service research : JSR
1
Psychology & marketing
1
Technology analysis & strategic management
1
The journal of services marketing
1
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ECONIS (ZBW)
7
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date (oldest first)
1
Unlocking digital servitization : a conceptualization of value co-creation capabilities
Struwe, Sascha
;
Slepniov, Dmitrij
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014299292
Saved in:
2
Organizational behavior in innovation, marketing, and purchasing in business service contexts : an agenda for academic inquiry
Holmlund, Maria
;
Kowalkowski, Christian
;
Biggemann, Sergio
- In:
Journal of business research : JBR
69
(
2016
)
7
,
pp. 2457-2462
Persistent link: https://www.econbiz.de/10011491056
Saved in:
3
Aus zwei mach eins?
Bertini, Marco
;
Tavassoli, Nader T.
- In:
Harvard-Business-Manager : das Wissen der Besten
37
(
2015
)
4
,
pp. 74-80
Persistent link: https://www.econbiz.de/10010512481
Saved in:
4
Lösungen verkaufen war gestern
Adamson, Brent
;
Dixon, Matthew
;
Toman, Nicholas
- In:
Harvard-Business-Manager : das Wissen der Besten
34
(
2012
)
9
,
pp. 22-33
Persistent link: https://www.econbiz.de/10009581525
Saved in:
5
Dienstleistungsportfolios wettbewerbsfähig gestalten
Nedeß, Christian
;
Friedewald, Axel
;
Eggers, Daniel
- In:
Industrie-Management : Zeitschrift für industrielle …
24
(
2008
)
2
,
pp. 19-22
Persistent link: https://www.econbiz.de/10003666738
Saved in:
6
Strategisches Marketing industrieller Dienstleistungsnetzwerke
Garrel, Jörg von
;
Reh, Daniel
- In:
Industrie-Management : Zeitschrift für industrielle …
24
(
2008
)
2
,
pp. 31-34
Persistent link: https://www.econbiz.de/10003666739
Saved in:
7
Erfolgreiches After Sales Service Management : durch einen strategie- und lebenszyklusorientierten Ansatz lassen sich Potenziale ausschöpfen
Wagner, Stephan M.
;
Zellweger, Thomas
;
Lindemann, Eckhard
- In:
Industrie-Management : Zeitschrift für industrielle …
23
(
2007
)
1
,
pp. 60-63
Persistent link: https://www.econbiz.de/10003428809
Saved in:
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