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~isPartOf:"Field guide to case study research in business-to-business marketing and purchasing"
~person:"Pattinson, Hugh M."
~subject:"Innovation management"
~subject:"Key-Account-Management"
~subject:"Theorie"
~type_genre:"Aufsatz im Buch"
~type_genre:"Collection of articles of several authors"
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Field guide to case study research in business-to-business marketing and purchasing
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New B2B methods, techniques and technologies for capturing insights of major account managers : developing B2B communities for energy supply
Sood, Suresh C.
;
Pattinson, Hugh M.
- In:
Field guide to case study research in …
,
(pp. 227-253)
.
2014
Persistent link: https://www.econbiz.de/10011413821
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