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~isPartOf:"Field guide to case study research in business-to-business marketing and purchasing"
~subject:"Data Mining"
~subject:"Markenführung"
~subject:"Web 2.0 technologies"
~subject:"Werbewirkung"
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B-to-B-Marketing
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Business-to-business marketing
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Energieversorgung
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Field guide to case study research in business-to-business marketing and purchasing
HMD : Praxis der Wirtschaftsinformatik
4
Journal of advertising research
3
Business information systems : 13th international conference, BIS 2010, Berlin, Germany, May 3 - 5, 2010 ; proceedings
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International journal of electronic business
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Journal of fashion marketing and management
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Social media listening and monitoring for business applications
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Tourism sensemaking : strategies to give meaning to experience
2
Advances in business and management forecasting
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Advances in game-based learning
1
Big data and innovation in tourism, travel, and hospitality : managerial approaches, techniques, and applications
1
Building consumer-brand relationship in luxury brand management
1
Business horizons
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Computational and mathematical organization theory
1
Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
1
ERIM report series research in management
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East China Normal University scientific reports : subseries on data science and engineering
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Informationsmanagement und strategische Unternehmensführung
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International journal of advertising : the quarterly review of marketing communications
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International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of internet marketing and advertising : IJIMA
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International journal of services and operations management : IJSOM
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International journal of sport management and marketing : IJSMM
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Journal of electronic commerce research : JECR
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Journal of marketing communications
1
Journal of marketing management : MM
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Journal of marketing theory and practice : JMTP
1
Journal of organizational computing and electronic commerce
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Journal of promotion management : innovations in planning and applied research
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Journal of vacation marketing : an international journal
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Lecture notes in business information processing : LNBIP
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Leitfaden
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MIT Sloan Research Paper
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Managing consumer services : factory or theater?
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Marketing
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Proceedings of the 12th European Conference on Knowledge Management ; Vol. 2
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Psychology & marketing
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New B2B methods, techniques and technologies for capturing insights of major account managers : developing B2B communities for energy supply
Sood, Suresh C.
;
Pattinson, Hugh M.
- In:
Field guide to case study research in …
,
(pp. 227-253)
.
2014
Persistent link: https://www.econbiz.de/10011413821
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