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~isPartOf:"Field guide to case study research in business-to-business marketing and purchasing"
~subject:"Innovation"
~subject:"Internet marketing"
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Field guide to case study research in business-to-business marketing and purchasing
Industrial marketing management : the international journal for industrial and high-tech firms
77
The journal of business & industrial marketing
34
Journal of business-to-business marketing
14
Journal of business research : JBR
12
SpringerLink / Bücher
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Research
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Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
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Innovation in pricing : contemporary theories and best practices
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of the Academy of Marketing Science
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Marketing intelligence & planning
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Beiträge zur empirischen Marketing- und Vertriebsforschung
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Business-to-Business-Marketing
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International journal of e-business research : an official publication of the Information Resources Management Association
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International journal of innovation management
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Journal of internet commerce
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Journal of marketing
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Journal of marketing research
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Springer eBook Collection
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The Oxford handbook of strategic sales and sales management
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Administrative Sciences : open access journal
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B to B
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Beiträge zum Innovationsmarketing
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Brand the Future : systematische Markenentwicklung im B2B
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Business Guides on the Go
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Business models for strategic innovation : cross-functional perspectives
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Business-to Business-Marketing
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Businesses
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California management review
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Cogent business & management
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Cowles Foundation discussion paper
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Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; 6. Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing
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E-marketing ; Vol. 3
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Economies et sociétés ; 45,4
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Electronic markets : the international journal on networked business
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Engineering
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European business review : EBR ; the official journal of the International Management Centres, Europe
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European journal of marketing
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Gabler Edition Wissenschaft / Business-to-Business-Marketing
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Using case-based research for agent-based modelling
Purchase, Sharon
;
Denize, Sara
;
Olaru, Doina
- In:
Field guide to case study research in …
,
(pp. 271-288)
.
2014
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