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~isPartOf:"Field guide to case study research in business-to-business marketing and purchasing"
~subject:"Innovation management"
~subject:"Key-Account-Management"
~type_genre:"Aufsatz im Buch"
~type_genre:"Collection of articles of several authors"
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Field guide to case study research in business-to-business marketing and purchasing
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
2
Serviceinnovationen in Industrieunternehmen erfolgreich umsetzen : neue Geschäftspotenziale gezielt durch Dienstleistungen ausschöpfen
2
The journal of business & industrial marketing
2
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
1
Der deutsche Maschinenbau in den neunziger Jahren : Kontinuität und Wandel einer Branche
1
Entrepreneurship, innovation and economic crisis : lessons for research, policy and practice
1
Führungsinstrumente aus dem Silicon Valley : Konzepte und Kompetenzen
1
Hamburger Schriften zur Marketingforschung
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Handbook of strategic account management : a comprehensive resource
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Innovation in pricing : contemporary theories and best practices
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Maschinenbaumarketing
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Moderne Dienstleistungen : Impulse für Innovation, Wachstum und Beschäftigung ; Beiträge der 6. Dienstleistungstagung des BMBF
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Praxisorientiertes Innovations- und Produktmanagement : Grundlagen und Fallstudien aus B-to-B-Märkten
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Reihe: Management mediengestützter Dienstleistungsinnovationen
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SIR:s årsbok ...
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Services, experiences and innovation : integrating and extending research
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New B2B methods, techniques and technologies for capturing insights of major account managers : developing B2B communities for energy supply
Sood, Suresh C.
;
Pattinson, Hugh M.
- In:
Field guide to case study research in …
,
(pp. 227-253)
.
2014
Persistent link: https://www.econbiz.de/10011413821
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