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~isPartOf:"Fisher College of Business working paper series"
~isPartOf:"Journal of business & economics research"
~language:"eng"
~person:"Mosca, Joseph B."
~subject:"Beziehungsmarketing"
~subject:"Investmentfonds"
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Beziehungsmarketing
Investmentfonds
Brand image
2
Brand management
2
Consumer behaviour
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2
Markenführung
2
Markenimage
2
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Mosca, Joseph B.
Ben-David, Itzhak
4
Cho, Yoon C.
4
Rossi, Andrea
4
Weisbach, Michael S.
4
Anuwichanont, Jirawat
3
Li, Jiacui
3
Nadauld, Taylor D.
3
Song, Yang
3
Vorkink, Keith
3
Birru, Justin
2
Boyer, Brian H.
2
Fitzpatrick, Brian
2
Gokkaya, Sinan
2
Kuhle, James L.
2
Liu, Xi
2
Rizkallah, Elias G.
2
Rocereto, Joseph F.
2
Sensoy, Berk A.
2
Stulz, René M.
2
Amasaka, Kakuro
1
Barkai, Ofer
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Bokyeong, Kim
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Fisher College of Business working paper series
Journal of business & economics research
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The differential roles of product brand image and store brand image in retail loyalty : a self-concept image congruity perspective
Rocereto, Joseph F.
;
Mosca, Joseph B.
- In:
Journal of business & economics research
10
(
2012
)
2
,
pp. 77-95
Persistent link: https://www.econbiz.de/10009507084
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2
Self-concept, gender, and product type : an investigation of brand loyalty
Rocereto, Joseph F.
;
Mosca, Joseph B.
- In:
Journal of business & economics research
10
(
2012
)
1
,
pp. 25-36
Persistent link: https://www.econbiz.de/10009500638
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