Hellyer, Nicole Elizabeth; Fraser, Iain; … - In: Food Policy 37 (2012) 3, pp. 232-245
nutritional information on food choice and in particular estimate consumer willingness to pay (WTP) for bread that contains … functional ingredients. Employing a sandwich we find that consumers are WTP more for a whole grain and whole grain granary bread … sandwich than other bread types including white bread that contains a functional ingredient. We also find that consumers react …