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~isPartOf:"Fortune"
~isPartOf:"Journal of business research : JBR"
~isPartOf:"Journal of retailing and consumer services"
~isPartOf:"PC-Praxis"
~subject:"Internet marketing"
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Internet marketing
Consumer behaviour
1,033
Konsumentenverhalten
1,033
Social Web
671
Social web
671
Online retailing
596
Online-Handel
596
Online-Marketing
502
E-commerce
351
Electronic Commerce
350
Beziehungsmarketing
323
Relationship marketing
323
Einzelhandel
215
Retail trade
215
Viral marketing
206
Virales Marketing
206
Brand management
200
Markenführung
200
Social media
176
Customer satisfaction
169
Kundenzufriedenheit
169
Brand image
144
Markenimage
144
Confidence
106
Vertrauen
106
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101
Service quality
101
Customer integration
96
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96
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96
Advertising effects
90
Werbewirkung
90
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89
Internet
89
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89
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85
Digitale Plattform
85
Brand
77
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73
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503
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Dwivedi, Yogesh Kumar
10
Filieri, Raffaele
8
Rana, Nripendra P.
8
Ko, Eunju
7
Richard, Marie-Odile
7
Bigné Alcañiz, J. Enrique
5
Kim, Juran
5
Thaichon, Park
5
Choi, Jeonghye
4
Hajli, Nick
4
Tiago, Flávio Borges
4
Tiago, Maria Teresa Borges
4
Yoon, Sukki
4
Bala, Pradip Kumar
3
Bartikowski, Boris
3
Dennis, Charles
3
Kim, Alex Jiyoung
3
Krishen, Anjala S.
3
Ladhari, Riadh
3
Milne, George R.
3
Okazaki, Shintaro
3
Park, Joohyung
3
Park, Minjung
3
Quach, Sara
3
Ruiz Mafe, Carla
3
Salminen, Joni
3
Seo, Yuri
3
Septianto, Felix
3
Souiden, Nizar
3
Toufaily, Elissar
3
Tran, Trang P.
3
Viglia, Giampaolo
3
Wagner, Udo
3
Wang, Fang
3
Yan, Ruiliang
3
Abbasi, Amir Zaib
2
Aiello, Gaetano
2
Akram, Umair
2
Alamanos, Eleftherios
2
Alnawas, Ibrahim
2
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Fortune
Journal of business research : JBR
Journal of retailing and consumer services
PC-Praxis
International journal of internet marketing and advertising : IJIMA
199
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
International journal of advertising : the review of marketing communications
117
Journal of advertising research
114
Journal of marketing communications
112
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
107
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
SpringerLink / Bücher
97
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
International journal of hospitality management
86
Information systems research : ISR
85
International journal of electronic marketing and retailing : IJEMR
84
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of internet commerce
78
Tourism management : research, policies, practice
77
Journal of promotion management : innovations in planning and applied research
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Springer eBook Collection
64
Cogent business & management
61
Journal of management information systems : JMIS
60
International journal of technology marketing : IJTMkt
59
Business horizons
57
Psychology & marketing
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of marketing
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
Marketing intelligence & planning
47
International journal of contemporary hospitality management
46
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
45
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Source
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ECONIS (ZBW)
503
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1
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10
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503
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1
Artificial intelligence-generated virtual influencer : examining the effects of emotional display on user engagement
Yu, Joanne
;
Dickinger, Astrid
;
So, Kevin Kam Fung
; …
- In:
Journal of retailing and consumer services
76
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014460786
Saved in:
2
Leveraging online selling through social media influencers
Shuqair, Saleh
;
Filieri, Raffaele
;
Viglia, Giampaolo
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014536195
Saved in:
3
Consumer engagement through corporate social responsibility communication on social media : evidence from Facebook and Instagram Bank Accounts
Macca, Luca Simone
;
Ballerini, Jacopo
;
Santoro, Gabriele
; …
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014547405
Saved in:
4
What drives blockchain technology adoption in the online advertising ecosystem? : an interview study into stakeholders' perspectives
Antsipava, Dasha
;
Strycharz, Joanna
;
Reijmersdal, Eva A. van
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014541888
Saved in:
5
Ethical side-effect of dataveillance in advertising : impact of data collection, trust, privacy concerns and regulatory differences on chilling effects
Strycharz, Joanna
;
Segijn, Claire M.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014547918
Saved in:
6
Developing brand identity and sales strategy in the digital era : moderating role of consumer belief in brand
Shams, S. M. Riad
;
Chatterjee, Sheshadri
;
Chaudhuri, Ranjan
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-10
Persistent link: https://www.econbiz.de/10014555890
Saved in:
7
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
8
The preference for users to experts in the domain of online product ratings
Essig, Richard A.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014547887
Saved in:
9
Suspicion of online product reviews as fake : cues and consequences
Harrison-Walker, L. Jean
;
Jiang, Ying
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014294843
Saved in:
10
Online product returns : the role of perceived environmental efficacy and post-purchase entrepreneurial cognitive dissonance
Fernandez-Lores, S.
;
Crespo-Tejero, N.
; …
- In:
Journal of business research : JBR
174
(
2024
),
pp. 1-11
Persistent link: https://www.econbiz.de/10014549442
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