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~isPartOf:"Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG"
~subject:"Brand"
~subject:"Marketingmanagement"
~type_genre:"Konferenzbeitrag"
~type_genre:"Lehrbuch"
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Forum Markenforschung 2021 : Tagungsband der Konferenz DERMARKENTAG
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
6
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
5
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
5
International journal of advertising : the quarterly review of marketing communications
4
Journal of business research : JBR
4
Journal of retailing and consumer services
3
Lehrbuch
3
McGraw-Hill/Irwin series in marketing
2
Research on Islamic Business Concepts : Proceedings of the 12th Global Islamic Marketing Conference, December 2021
2
The future opportunities and challenges of business in digital era 4.0 : proceedings of the 2nd International Conference on Economics, Business and Entrepreneurship (ICEBE 2019), Bandar Lampung, Indonesia, 1 November, 2019
2
The globalisation of Chinese business : implications for multinational investors
2
The journal of consumer marketing
2
AVA fundamentals series
1
Agrarian economy and rural development : realities and perspectives for Romania : 6th edition of the International Symposium
1
Brand, Label, and Product Intelligence : Second International Conference, COBLI 2021
1
Business horizons
1
Corporate Practices: Policies, Methodologies, and Insights in Organizational Management : International Conference on Entrepreneurship and the Economy in an Era of Uncertainty 2023
1
Dialogmarketing Perspektiven 2018/2019 : Tagungsband 13. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
1
Digital economy for customer benefit and business fairness : proceedings of the International Conference on Sustainable Collaboration in Business, Information and Innovation (SCBTII 2019), Bandung, Indonesia, October 9-10, 2019
1
Ethics, social responsibility and sustainability in marketing
1
Gabler Edition Wissenschaft
1
Gabler Research / Forschungsgruppe Konsum und Verhalten
1
IEIS 2021 : Proceedings of 8th International Conference on Industrial Economics System and Industrial Security Engineering
1
International journal of retail & distribution management
1
Journal of electronic commerce in organizations : the international journal of electronic commerce in modern organizations ; an official publication of the Information Resources Management Association
1
Journal of marketing management : MM
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Marketing letters : a journal of research in marketing
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Mathematics in business management : [International Conference on Mathematics in Engineering and Business Management during 9 - 10 March 2012, Chennai, India]
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Organizations and performance in a complex world : 26th international Economic Conference of Sibiu (IECS)
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Proceedings of the ENTRENOVA - ENTerprise REsearch InNOVAtion Conference (Online)
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Please do not buy our brand : how consumers respond to green-demarketing messages
Herm, Steffen
;
Möller-Herm, Jana
;
Wache, Catalina
; …
- In:
Forum Markenforschung 2021 : Tagungsband der Konferenz …
,
(pp. 105-118)
.
2023
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