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~isPartOf:"Foundations of corporate heritage"
~person:"Balmer, John M. T."
~person:"Gardberg, Naomi A."
~subject:"Corporate branding"
~subject:"Marketing management"
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Foundations of corporate heritage
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Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Foundations of corporate heritage
,
(pp. 169-213)
.
2017
Persistent link: https://www.econbiz.de/10011656851
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