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~isPartOf:"Foundations of corporate heritage"
~person:"Balmer, John M. T."
~subject:"Marketing management"
~subject:"Theory"
~subject:"USA"
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Foundations of corporate heritage
European journal of marketing : EJM
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Corporate heritage brands : mead's theory of the past
Hudson, Bradford T.
;
Balmer, John M. T.
- In:
Foundations of corporate heritage
,
(pp. 151-166)
.
2017
Persistent link: https://www.econbiz.de/10011656849
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Corporate heritage identity stewardship : a corporate marketing perspective
Burghausen, Mario
;
Balmer, John M. T.
- In:
Foundations of corporate heritage
,
(pp. 169-213)
.
2017
Persistent link: https://www.econbiz.de/10011656851
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