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~isPartOf:"Freiberger Arbeitspapiere"
~isPartOf:"Meddelanden från Svenska Handelshögskolan"
~person:"Grönroos, Christian"
~type_genre:"Graue Literatur"
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Search: subject:"Beziehungsmarketing"
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Marketing theory
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Communication
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Grönroos, Christian
Strandvik, Tore
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Enke, Margit
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Finne, Åke
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Marketing and the logic of service : valua facilitation, value creation and co-creation, and their marketing implications
Grönroos, Christian
;
Ravald, Annika
-
2009
Persistent link: https://www.econbiz.de/10003872346
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Towards a dynamic communication model : a useful tool in relationship communication
Finne, Åke
(
contributor
);
Grönroos, Christian
(
contributor
)
-
2006
Persistent link: https://www.econbiz.de/10003301182
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