//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Freiberger Arbeitspapiere"
~isPartOf:"Meddelanden från Svenska Handelshögskolan"
~subject:"Betriebliche Wertschöpfung"
~type_genre:"Graue Literatur"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Beziehungsmarketing"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Betriebliche Wertschöpfung
Beziehungsmarketing
20
Relationship marketing
20
Theorie
12
Theory
12
Consumer behaviour
3
Deutschland
3
Dienstleistungsmarketing
3
Germany
3
Konsumentenverhalten
3
Marketing
3
Services marketing
3
Value creation
3
Bank marketing
2
Bankmarketing
2
Bundling strategy
2
Business network
2
Customer integration
2
Internet
2
Kundenintegration
2
Leistungsbündel
2
Lieferantenmanagement
2
Marketing theory
2
Marketingtheorie
2
Supplier relationship management
2
Unternehmensnetzwerk
2
1992-2002
1
Annual leave
1
Arbitration
1
Asymmetric information
1
Asymmetrische Information
1
Bank management
1
Bankmanagement
1
Beschwerdemanagement
1
Book trade
1
Brand image
1
Brand management
1
Buchhandel
1
Bundesverband Deutscher Banken
1
Call centre
1
more ...
less ...
Online availability
All
Free
3
Type of publication
All
Book / Working Paper
3
Type of publication (narrower categories)
All
Graue Literatur
Arbeitspapier
3
Non-commercial literature
3
Working Paper
3
Language
All
English
3
Author
All
Grönroos, Christian
1
Heinonen, Kristina
1
Helle, Pekka
1
Ravald, Annika
1
Strandvik, Tore
1
Voima, Päivi
1
Published in...
All
Freiberger Arbeitspapiere
Meddelanden från Svenska Handelshögskolan
AIUB business and economics working paper series
1
Arbeitsberichte des Lehrstuhls für Allgemeine und Industrielle Betriebswirtschaftslehre der Technischen Universität München
1
ECARES working paper
1
Forschungsbeiträge zum strategischen Management
1
Landbauforschung / Sonderheft
1
THM-Hochschulschriften
1
Working paper / Department of Economics, University of Cyprus
1
Working papers / Harvard Business School, Division of Research
1
Working papers on finance
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Re-conceptualizing value-creation : from industrial business logic to service business logic
Helle, Pekka
-
2011
Persistent link: https://www.econbiz.de/10009157526
Saved in:
2
Exploring customer value formation : a customer dominant logic perspective
Voima, Päivi
;
Heinonen, Kristina
;
Strandvik, Tore
-
2010
Persistent link: https://www.econbiz.de/10003991731
Saved in:
3
Marketing and the logic of service : valua facilitation, value creation and co-creation, and their marketing implications
Grönroos, Christian
;
Ravald, Annika
-
2009
Persistent link: https://www.econbiz.de/10003872346
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->