Holtbrügge, Dirk; Mohr, Alex T. - Betriebswirtschaftliches Institut <Nürnberg> / … - 2004
developments have rendered traditional international strategies inadequate for
maintaining or achieving global competitiveness. In … require different co-ordination and control
mechanisms that guarantee the integration of globally dispersed activities. More … activities. First, we suggest that the integration of a subsidiary’s operations into the
overall cross-border configuration of …