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~isPartOf:"Frontiers of advertising theory and research : a symposium honoring C. H. Sandage"
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Frontiers of advertising theory and research : a symposium honoring C. H. Sandage
Journal of marketing
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Analytical viewpoints in marketing management
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Business Horizons
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Market segmentation : concepts and applications
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Marketing management and the Indian economy
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Readings in marketing information systems : a new era in marketing research
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Salesmanship : selected readings
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Science and advertising theory
Smith, Wendell R.
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Frontiers of advertising theory and research : a …
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(pp. 69-77)
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1972
Persistent link: https://www.econbiz.de/10002821225
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