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~isPartOf:"Fundamentals of marketing research ; Vol. 2"
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Market research
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Marktforschung
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Interview
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Consumer behaviour
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Internet
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Datenerhebung
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Beziehungsmarketing
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Consumers
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Creativity
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E-Mail
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Empirical method
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Gesundheit
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Health
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Meinungsforschung
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Qualitative Methode
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Fundamentals of marketing research ; Vol. 2
Journal of marketing research : JMR
172
International journal of market research : JMRS ; the journal of the Market Research Society
101
Journal of business research : JBR
89
SpringerLink / Bücher
86
Qualitative market research : an international journal
73
Europäische Hochschulschriften / 5
60
Journal of the Academy of Marketing Science
60
Planung & Analyse : Zeitschrift für Marktforschung und Marketing
58
Jahrbuch der Absatz- und Verbrauchsforschung
54
Agrarexportfoerderung.de
53
Qualitative Marktforschung : Konzepte - Methoden - Analysen
47
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
46
Marketing letters : a journal of research in marketing
45
Gabler Edition Wissenschaft
43
Journal of marketing management : MM
42
International journal of market research
41
Marketing : ZFP ; journal of research and management
39
Qualitative Marktforschung in Theorie und Praxis : Grundlagen, Methoden, Anwendungen
36
Journal of consumer behaviour : an international research review
33
Handbuch Marktforschung : Methoden, Anwendungen, Praxisbeispiele
32
Handbuch der Marktforschung
30
Journal of business economics : JBE
30
International Journal of Housing Markets and Analysis
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
29
Springer eBook Collection / Business and Economics
29
The marketing review
28
International journal of forecasting
27
Journal of advertising research
25
Industrial marketing management : the international journal for industrial and high-tech firms
24
Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
23
Springer eBook Collection
23
Lehrbuch
21
Organisation und praktische Anwendung
21
Die Betriebswirtschaft : DBW
20
Journal of marketing
20
Journal of retailing and consumer services
20
Market research handbook
20
Conjoint measurement : methods and applications
19
Journal of consumer research : JCR ; an interdisciplinary bimonthly
19
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ECONIS (ZBW)
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1
The use of focus groups for idea generation : the effects of group size, acquaintanceship, and moderator on response quantity and quality
Fern, Edward F.
-
2007
Persistent link: https://www.econbiz.de/10003539042
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2
Respondent cooperation in focus groups : a field study using moderator ratings
Tuckel, Peter
;
Wood, Michael
-
2007
Persistent link: https://www.econbiz.de/10003539049
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3
On-line focus groups : conceptual issues and a research tool
Montoya-Weiss, Mitzi M.
;
Massey, Anne P.
;
Clapper, Danial L.
-
2007
Persistent link: https://www.econbiz.de/10003539057
Saved in:
4
"Focus groups in cyberspace" : using the Internet for qualitative research
O'Connor, Henrietta
;
Madge, Clare
-
2007
Persistent link: https://www.econbiz.de/10003539059
Saved in:
5
Online focus groups : an in-depth comparison of computer-mediated and conventional focus group discussions
Reid, Donna J.
;
Reid, Fraser J.M.
-
2007
Persistent link: https://www.econbiz.de/10003539062
Saved in:
6
Nominal grouping sessions vs focus groups
Langford, Barry E.
;
Schoenfeld, Gerald
;
Izzo, George
-
2007
Persistent link: https://www.econbiz.de/10003539068
Saved in:
7
The shopping list studies and projective techniques : a 40-year view
Fram, Eugene H.
;
Cibotti, Elaine
-
2007
Persistent link: https://www.econbiz.de/10003539081
Saved in:
8
What 'healthy-living' means to consumers : trialling a new qualitative research technique
Marsden, Paul
-
2007
Persistent link: https://www.econbiz.de/10003539097
Saved in:
9
Processes of a case study methodology for postgraduate research in marketing
Perry, Chad
-
2007
Persistent link: https://www.econbiz.de/10003539102
Saved in:
10
Validity and reliability tests in case study research : a literature review with "hands-on" applications for each research phase
Riege, Andreas M.
-
2007
Persistent link: https://www.econbiz.de/10003539108
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