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~isPartOf:"Future Business Journal"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~isPartOf:"Research"
~isPartOf:"Sport marketing quarterly : preferred journal of the Sport Marketing Association"
~person:"Meissner, Svenja"
~subject:"Markenimage"
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Future Business Journal
Industrial marketing management : the international journal for industrial and high-tech firms
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Reinventing a business model in industrial networks : implications for customers' brand perceptions
Spieth, Patrick
;
Röth, Tobias
;
Meissner, Svenja
- In:
Industrial marketing management : the international …
83
(
2019
),
pp. 275-287
Persistent link: https://www.econbiz.de/10012146630
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