Halim, Yasser Tawfik; Halim, Hazem Tawfik; ElDeeb, … - In: Future Business Journal 8 (2022), pp. 1-18
The purpose of this research is to build and evaluate a theoretical model capable of forecasting public participation in mega events. This study predicts event tourism participation using a mixed behaviour model based on a trust model and a deliberate actions model. Using data from 261 local and...