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brand associations
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brand awareness
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brand loyalty
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consumer-based brand equity
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perceived quality
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Schivinski, Bruno
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Dabrowski, Dariusz
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D¹browski, Dariusz Dabrowski
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Wydział Zarządzania i Ekonomii, Politechnika Gdańska
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GUT FME Working Paper Series A
Cogent business & management
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Marketing intelligence & planning
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Cogent Business & Management
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Journal of retailing and consumer services
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The journal of product & brand management
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African journal of business and economic research : AJBER
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Symphonya. Emerging Issues in Management
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Beiträge der Hochschule Pforzheim
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European journal of marketing : EJM
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Journal of Asian finance, economics and business : JAFEB
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Journal of Islamic marketing
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Journal of business economics and management
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Journal of business research : JBR
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of marketing communications
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Journal of promotion management : innovations in planning and applied research
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MPRA Paper
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Nepalese journal of economics : a publication of Uniglobe College
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The service industries journal
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Asia Pacific journal of marketing and logistics
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Business systems research : a system view accross technology & economics : the journal of Society for Advancing Innovation and Research in Economy
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European Research Studies Journal
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European research studies : an international multidisciplinary journal with topics in European integration
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International journal of applied management science : IJAMS
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International journal of business excellence : IJBEX
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International journal of business information systems : IJBIS
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International journal of business innovation and research : IJBIR
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International journal of economics and business research
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International journal of hospitality management
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International journal of internet marketing and advertising : IJIMA
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International journal of technology marketing : IJTMkt
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Journal of air transport management
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Management : journal of contemporary management issues
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Market : review for marketing theory and practice
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Marketing i menedžment innovacij : m&mi
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Metamorphosis : a journal of management research
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Nepalese journal of finance : a publication of Uniglobe College
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Quality & Quantity: International Journal of Methodology
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Revista de Marketing Online (Journal of Online Marketing)
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The consumer-based brand equity inventory: scale construct and validation
Schivinski, Bruno
;
D¹browski, Dariusz Dabrowski
-
Wydział Zarządzania i Ekonomii, Politechnika Gdańska
-
2014
this study as a four-dimensional model consisting of
brand
awareness
, brand association, perceived quality, and brand …
Persistent link: https://www.econbiz.de/10010777756
Saved in:
2
The consumer-based brand equity inventory: Scale construct and validation
Schivinski, Bruno
;
Dabrowski, Dariusz
-
2014
this study as a four-dimensional model consisting of
brand
awareness
, brand association, perceived quality, and brand …
Persistent link: https://www.econbiz.de/10011783021
Saved in:
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