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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung"
~isPartOf:"International journal of retail & distribution management"
~person:"Rieker, Stephen A."
~subject:"Marketingmanagement"
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Gabler Edition Wissenschaft
Grundlagen des CRM : Strategie, Geschäftsprozesse und IT-Unterstützung
International journal of retail & distribution management
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Bedeutende Kunden : Analyse und Gestaltung von langfristigen Anbieter-Nachfrager-Beziehungen auf industriellen Märkten
Rieker, Stephen A.
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1995
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