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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Harvard business review : HBR"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Elektronikmarkt"
~type_genre:"Thesis"
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Search: subject_exact:"B-to-B-Markenführung"
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Elektronikmarkt
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Bergmann, Holger
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Zerr, Konrad
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Gabler Edition Wissenschaft
Harvard business review : HBR
Industrial marketing management : the international journal for industrial and high-tech firms
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ECONIS (ZBW)
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Kommunikationsstrategien im Systemgeschäft : die Vermarktung von CIM-Systemen
Bergmann, Holger
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1995
Persistent link: https://www.econbiz.de/10000906075
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Systemmarketing : die Gestaltung integrierter informationstechnologischer Leistungssysteme
Zerr, Konrad
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1994
Persistent link: https://www.econbiz.de/10000897208
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