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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Harvard business review : HBR"
~isPartOf:"Industrial marketing management : the international journal for industrial and high-tech firms"
~subject:"Markenimage"
~type_genre:"Thesis"
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Search: subject_exact:"B-to-B-Markenführung"
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Gabler Edition Wissenschaft
Harvard business review : HBR
Industrial marketing management : the international journal for industrial and high-tech firms
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Markenbedeutung und -management im Industriegüterbereich : Einflussfaktoren, Gestaltung, Erfolgsauswirkungen
Richter, Markus
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2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003414519
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Markenbedeutung und -management im Industriegüterbereich : Einflussfaktoren, Gestaltung, Erfolgsauswirkungen
Richter, Markus
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2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515494
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