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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"ILR review : the journal of work and policy"
~person:"Richter, Markus"
~subject:"Business-to-business marketing"
~subject:"Germany"
~subject:"Kfz-Industrie"
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Gabler Edition Wissenschaft
ILR review : the journal of work and policy
Erfolgsfaktoren der Markenführung : Know-how aus Forschung und Management
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ECONIS (ZBW)
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Markenbedeutung und -management im Industriegüterbereich : Einflussfaktoren, Gestaltung, Erfolgsauswirkungen
Richter, Markus
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2007
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1. Aufl.
Persistent link: https://www.econbiz.de/10003414519
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Markenbedeutung und -management im Industriegüterbereich : Einflussfaktoren, Gestaltung, Erfolgsauswirkungen
Richter, Markus
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2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515494
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