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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Atakan, S. Sinem"
~subject:"Beziehungsmarketing"
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Consumer participation in the design and realization stages of production : how self-production shapes consumer evaluations and relationships to products
Atakan, S. Sinem
;
Bagozzi, Richard P.
;
Yoon, Carolyn
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
4
,
pp. 395-408
Persistent link: https://www.econbiz.de/10011280168
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