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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Journal of Asia Pacific business"
~subject:"Advertising"
~subject:"FCB Grid"
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Advertising
FCB Grid
Celebrity endorsement
4
Celebrity-Werbung
4
Advertising effects
3
Deutschland
3
Germany
3
Werbewirkung
3
Advertising media
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Brand management
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Markenführung
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Theorie
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Theory
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Werbung
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Asien
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Berufsfußballspieler
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Berufssportler
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Berühmte Persönlichkeit
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Beziehungsmarketing
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Celebrity
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Commitment <Management>
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Consumer behaviour
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Cross-Culture
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Fernsehsender
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Fernsehstar
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Fernsehwerbung
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Fernsehwirtschaft
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Football
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Format <Fernsehsendung>
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Freizeitsportler
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Fußball
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Kleinste-Quadrate-Methode
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Konsumentenverhalten
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Least squares method
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Lukas Podolski
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Marke
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Grohs, Reinhard
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Huber, Frank
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Meyer, Frederik
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Waller, David
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Gabler Edition Wissenschaft
Journal of Asia Pacific business
Journal of promotion management : JPM
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Journal of promotion management : innovations in planning and applied research
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International journal of advertising : the review of marketing communications
4
Journal of advertising research
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Journal of global marketing
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Journal of marketing communications
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International journal of advertising : the quarterly review of marketing communications
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Vision : the journal of business perspective
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Global business review
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Journal of advertising : official publication of the American Academy of Advertising
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Journal of business research : JBR
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South Asian journal of management : SAJM
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AMS review : official publication of the Academy of Marketing Science
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Academia : revista Latinoamericana de administración
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Asian Academy of Management journal : AAMJ
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Celebrity, convergence and transformation
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Cogent business & management
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Corporate reputation review
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Decision
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European Sport management quarterly : ESMQ
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European journal of marketing
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European journal of marketing : EJM
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Frontiers of business research in China : selected publications from Chinese universities
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GITAM journal of management : a quarterly publication of GITAM Institute of Management
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Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of Indian culture and business management
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International journal of applied business and economic research
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International journal of financial research
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International journal of internet marketing and advertising : IJIMA
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International journal of management and economics
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International journal of market research
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International journal of marketing : IJM ; formerly Der Markt
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International journal of operations and quantitative management : IJOQM
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International journal of retail & distribution management
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International journal of sports marketing & sponsorship
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International review on public and non-profit marketing
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Izmir review of social sciences
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Celebrity endorsements in liked advertisements : a study of Asian countries
Fam, Kim Shyan
;
Waller, David
;
Grohs, Reinhard
- In:
Journal of Asia Pacific business
24
(
2023
)
1
,
pp. 39-54
Persistent link: https://www.econbiz.de/10014285111
Saved in:
2
Der Fußballstar als Marke : Determinanten der Markenbildung am Beispiel von Lukas Podolski
Huber, Frank
;
Meyer, Frederik
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003627795
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