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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Journal of customer behaviour"
~person:"Hattula, Marcus"
~subject:"Konsumentenverhalten"
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Journal of customer behaviour
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Kontextabhängige Konzeptualisierung der Markenpersönlichkeit : eine empirische Analyse am Beispiel des deutschen Automobilmarktes
Hattula, Marcus
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2008
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1. Aufl.
Persistent link: https://www.econbiz.de/10003772621
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