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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS"
~isPartOf:"Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management"
~person:"Alikhani, Ali"
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Gabler Edition Wissenschaft
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
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Impact of brand personality traits on customer's brand commitment : case study: NIVEA hygienic products
Alikhani, Ali
;
Mokhtarian, Pooria
- In:
Journal of global scholars of marketing science : …
31
(
2021
)
4
,
pp. 543-562
Persistent link: https://www.econbiz.de/10012622606
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