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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Journal of marketing theory and practice"
~isPartOf:"Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction"
~subject:"Beziehungsmanagement"
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Search: subject:"B-to-B-Marketing"
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Beziehungsmanagement
B-to-B-Marketing
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Business-to-business marketing
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Lieferantenmanagement
11
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Kühne, Bettina
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Rauscher, Christian
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Gabler Edition Wissenschaft
Journal of marketing theory and practice
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
SpringerLink / Bücher
6
Europäische Hochschulschriften / 5
3
Schriften zum innovativen Marketing
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Gabler Research / Applied Marketing Science / Angewandte Marketingforschung
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Monographic Series TU Graz / Techno- und sozioökonomisch orientierte Betriebswirtschaft
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Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
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Springer texts in business and economics
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Asymmetrische Bindungen in Geschäftsbeziehungen : Einflussfaktoren im Business-to-Business-Bereich
Kühne, Bettina
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003726666
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2
Erfolgreiches Management internationaler Geschäftsbeziehungen : organisationstheoretische Grundlagen, Marketing und interkulturelle Aspekte
Rauscher, Christian
-
2002
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001695325
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