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~isPartOf:"Gabler Edition Wissenschaft"
~isPartOf:"Marketing letters : a journal of research in marketing"
~isPartOf:"Schriftenreihe Studien zum Konsumentenverhalten"
~subject:"Bayes-Statistik"
~subject:"Diskrete Entscheidung"
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Search: subject_exact:"Conjoint measurement"
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Conjoint analysis
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Conjoint Measurement
11
Consumer behaviour
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Gabler Edition Wissenschaft
Marketing letters : a journal of research in marketing
Schriftenreihe Studien zum Konsumentenverhalten
KBI
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Choice modelling : the state-of-the-art and the state-of-practice ; proceedings from the Inaugural International Choice Modelling Conference ; [Harrogate, 30 March - 1 April 2009]
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ECONIS (ZBW)
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1
Brand-anchored discrete choice experiment (BDCE) vs. direct attribute rating (DAR) : an empirical comparison of predictive validity
Farsky, Mario
;
Schnittka, Oliver
;
Sattler, Henrik
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
2
,
pp. 231-240
Persistent link: https://www.econbiz.de/10011675165
Saved in:
2
Is what you choose what you want? : outlier detection in choice-based conjoint analysis
Ku, Yu-Cheng
;
Chiang, Tsun-Feng
;
Chang, Sheng-Mao
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
1
,
pp. 29-42
Persistent link: https://www.econbiz.de/10011653720
Saved in:
3
Using discrete choice experiments to estimate willingness-to-pay intervals
Schlereth, Christian
;
Eckert, Christine
;
Skiera, Bernd
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
3
,
pp. 761-776
Persistent link: https://www.econbiz.de/10009579971
Saved in:
4
Hierarchical Bayesian conjoint models incorporating measurement uncertainty
Liechty, John C.
;
Fong, Duncan K. H.
;
Huizingh, Eelko
; …
- In:
Marketing letters : a journal of research in marketing
19
(
2008
)
2
,
pp. 141-155
Persistent link: https://www.econbiz.de/10003703940
Saved in:
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