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~isPartOf:"Gabler Edition Wissenschaft"
~source:"econis"
~subject:"Marketingtheorie"
~subject:"Strategisches Management"
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Marketingtheorie
Strategisches Management
Marketingmanagement
77
Marketing management
75
Theorie
53
Theory
53
Deutschland
39
Germany
38
Marketing
18
Consumer behaviour
8
Konsumentenverhalten
8
Beziehungsmarketing
7
Brand management
7
Erfolgsfaktor
7
Markenführung
7
Markenpolitik
7
Relationship marketing
7
Innovationsmanagement
6
Internationales Marketing
6
Market research
6
Marktforschung
6
Unternehmen
6
B-to-B-Marketing
5
Business-to-business marketing
5
Distribution channel
5
Empirical method
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Empirische Methode
5
Innovation management
5
International marketing
5
Marketingstrategie
5
Strategic management
5
Success factor
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Vertriebsweg
5
Wettbewerbsstrategie
5
Automotive industry
4
Competitive strategy
4
Game theory
4
Kfz-Industrie
4
Kundenmanagement
4
Lieferantenmanagement
4
Shareholder Value
4
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Schumacher, Pascal
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Kraus, Florian
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Lüers, Thomas
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Riess, Steffen
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Sabel, Hermann
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Schellhaaß, Horst-Manfred
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Schlegelmilch, Guido
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Schmidt, Rainer W.
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Schneider, Martin
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Gabler Edition Wissenschaft
Journal of business research : JBR
39
Industrial marketing management : the international journal for industrial and high-tech firms
35
SpringerLink / Bücher
34
Journal of strategic marketing
26
Lehrbuch
19
European journal of marketing : EJM
15
Journal of marketing management : MM
14
AMS review : official publication of the Academy of Marketing Science
13
Journal of the Academy of Marketing Science
13
Legends in marketing
11
Business horizons
9
Europäische Hochschulschriften / 5
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
The journal of business & industrial marketing
9
International marketing review
8
Marketing intelligence & planning
8
McGraw-Hill/Irwin series in marketing
8
Springer eBook Collection / Business and Management
8
Journal of marketing
7
Marketing theory and applications
7
Springer eBook Collection
7
International journal of business and globalisation : IJBG
6
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
6
Journal of historical research in marketing
6
Journal of macromarketing : examining the interactions among markets, marketing, and society
6
Marketing theory
6
Proceedings series / American Marketing Association
6
The impact of theory on representations of the consumer and the marketing organisation
6
Amfiteatru economic : an economic and business research periodical
5
Faculty & research / Insead : working paper series
5
International entrepreneurship and management journal
5
Journal of business strategy
5
Journal of business-to-business marketing
5
Journal of marketing communications
5
Macquarie economics research papers
5
Springer eBook Collection / Business and Economics
5
Australasian marketing journal
4
European management journal
4
International journal of business excellence
4
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ECONIS (ZBW)
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1
Der Transfer der Marktorientierung über Hierarchieebenen : eine empirische Mehrebenenuntersuchung
Kraus, Florian
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003752768
Saved in:
2
Dynamik im Marketing : Umfeld - Strategie - Struktur - Kultur
Sabel, Hermann
;
Weiser, Christoph
-
2008
-
4., überarb. und erw. Aufl.
Persistent link: https://www.econbiz.de/10003359324
Saved in:
3
Effektivität von Ausgestaltungsformen des Product Placement
Schumacher, Pascal
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003438980
Saved in:
4
Crossmedia-Management
Schneider, Martin
-
2007
-
1. Auflage
Persistent link: https://www.econbiz.de/10003530503
Saved in:
5
Effektivität von Ausgestaltungsformen des Product Placement
Schumacher, Pascal
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10013515519
Saved in:
6
Shareholder Value-Orientierung im Marketing : Messung und Erfolgsauswirkung
Lüers, Thomas
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003367704
Saved in:
7
Technologieorientiertes strategisches Marketing : die Entwicklung eines neuen Bezugsrahmens zur Generierung von Marketingstrategien für technologieorientierte Unternehmen
Thudium, Thomas
-
2005
-
1. Aufl.
Persistent link: https://www.econbiz.de/10002570374
Saved in:
8
Management strategischer Innovationsfelder : prozeßbasierte Integration markt- und technologieorientierter Instrumente
Schlegelmilch, Guido
-
1999
Persistent link: https://www.econbiz.de/10000679754
Saved in:
9
Kernkompetenz im Vertrieb : ein ressourcenorientierter Strategieansatz
Riess, Steffen
-
1998
Persistent link: https://www.econbiz.de/10000985885
Saved in:
10
Strategisches Marketing-Accounting : Nutzung des Rechnungswesens bei strategischen Marketingaufgaben
Schmidt, Rainer W.
-
1997
Persistent link: https://www.econbiz.de/10000959361
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