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~isPartOf:"Gabler Edition Wissenschaft"
~subject:"Marketing management"
~subject:"Theorie"
~type_genre:"Case study"
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Realoptionstheorie und die Bewertung von Produktinnovationen : der Einfluss von Wettbewerbseffekten
Bockemühl, Melanie
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2001
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1. Aufl.
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