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Advertising media
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Celebrity endorsement
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Celebrity-Werbung
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Deutschland
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Germany
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Theorie
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Theory
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Advertising effects
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Berufssportler
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Brand management
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Consumer behaviour
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Football
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Freizeitsportler
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Fußball
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Konsumentenverhalten
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Least squares method
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Lukas Podolski
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Markenführung
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Markenimage
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Marketing
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Media effect
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Media usage
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Mediennutzung
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Medienwirkung
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Motivation
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Partial least squares
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Partielle kleinste Quadrate
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Sport
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Huber, Frank
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Kircher, Heike
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Matthes, Isabel
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Meyer, Frederik
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Gabler Edition Wissenschaft
Journal of advertising research
13
Journal of marketing communications
7
Journal of advertising : official publication of the American Academy of Advertising
6
Media-Perspektiven
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SpringerLink / Bücher
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Journal of promotion management : JPM
5
Kellogg on advertising & media : the Kellogg School of Management
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Leitfaden Online-Marketing ; [Bd. 1]
4
Breaking new ground in theory and practice
3
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
International journal of industrial organization
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of media business studies
3
Marketing intelligence & planning
3
Psychology & marketing
3
The journal of brand management : an international journal
3
Theorie und Praxis der Werbung in den Massenmedien
3
Working paper
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Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken
2
Arbeitsbericht / Institut für Wirtschaftswissenschaften, Rheinisch-Westfälische Technische Hochschule Aachen
2
Brand Planning : starke Strategien für Marken und Kampagnen
2
Computational Management Science
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Dialogmarketing Perspektiven 2010/2011 : Tagungsband 5. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
2
Diskussionspapier / Technische Universität Ilmenau, Institut für Volkswirtschaftslehre
2
Düsseldorf working papers in applied management and economics
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European Advertising Academy
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European journal of marketing : EJM
2
Faculty & research / Insead : working paper series
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Forschungsberichte des Fachbereichs Wirtschaft der Fachhochschule Düsseldorf
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Group decision and negotiation
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Handbuch Kommunikationsmanagement
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Handbuch der Marktforschung
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International advertising and communication : current insights and empirical findings
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International journal of advertising : the review of marketing communications
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International journal of sport management and marketing : IJSMM
2
JMM : the international journal on media management
2
Journal of advertising
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Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
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Randsportarten erfolgreich vermarkten : Gestaltung von Fernsehformaten mit Prominenten
Huber, Frank
;
Kircher, Heike
;
Matthes, Isabel
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003634989
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2
Der Fußballstar als Marke : Determinanten der Markenbildung am Beispiel von Lukas Podolski
Huber, Frank
;
Meyer, Frederik
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003627795
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