//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Gabler Edition Wissenschaft"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumers"
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Verbraucher
6
Consumer behaviour
4
Konsumentenverhalten
4
Beziehungsmarketing
3
Relationship marketing
3
Brand management
2
Deutschland
2
Germany
2
Kundenbindung
2
Kundenmanagement
2
Markenführung
2
Market research
2
Marketingstrategie
2
Marktforschung
2
Theorie
2
Theory
2
Automotive industry
1
Automotive market
1
Behaviour
1
Beschwerdemanagement
1
Beziehungsmanagement
1
Brand Land
1
Brand image
1
Complaint management
1
Confidence
1
Consumers
1
Customer service
1
Dr. Ing. h.c. F. Porsche AG
1
Einzelhandel
1
Einzelhandelsbetrieb
1
Empirical method
1
Empirische Methode
1
Heterogenität
1
Industriedesign
1
Kfz-Industrie
1
Kfz-Markt
1
Kundenservice
1
Kundentreue
1
Marke
1
Markenimage
1
more ...
less ...
Type of publication
All
Book / Working Paper
6
Type of publication (narrower categories)
All
Hochschulschrift
6
Thesis
6
Bibliografie enthalten
1
Bibliography included
1
Language
All
German
6
Author
All
Bauer, Hans H.
1
Jung, Hans H.
1
Lorenz, Bettina
1
Martin, Isabel
1
Neumann, Marcus M.
1
Seilheimer, Christian
1
Springer, Christiane
1
more ...
less ...
Published in...
All
Gabler Edition Wissenschaft
Journal of Consumer Marketing
86
European Journal of Marketing
64
Journal of Product & Brand Management
37
SpringerLink / Bücher
30
International journal of consumer studies
26
Journal of Services Marketing
24
Marketing Intelligence & Planning
23
Young Consumers
23
Journal of Fashion Marketing and Management: An International Journal
21
Working paper / National Bureau of Economic Research, Inc.
21
Working Papers / eSocialSciences
19
International Journal of Retail & Distribution Management
17
International Journal of Bank Marketing
15
NBER working paper series
15
Springer eBook Collection
14
Journal of business research : JBR
13
Europäische Hochschulschriften / 5
12
MPRA Paper
12
Marketing theory
12
International Journal of Wine Business Research
11
International Marketing Review
11
Qualitative Market Research: An International Journal
11
Asia Pacific Journal of Marketing and Logistics
10
Department of Agricultural & Resource Economics, UC Berkeley, Working Paper Series
10
Journal of advertising
10
NBER Working Paper
10
Papers / Center for Operations Research and Econometrics (CORE), École des Sciences Économiques de Louvain
10
Research
10
The 21st century consumer: vulnerable, responsible, transparent? : proceedings of the International Conference on Consumer Research (ICCR) 2016
10
The AMFITEATRU ECONOMIC journal
10
Amfiteatru Economic Journal
9
Federal Reserve Bulletin
9
Journal of advertising research
9
Management Decision
9
CESifo working papers
8
Campus / Forschung
8
Campus Forschung
8
Discussion paper / Centre for Economic Policy Research
8
European journal of marketing : EJM
8
International Journal of Social Economics
8
more ...
less ...
Source
All
ECONIS (ZBW)
6
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Beziehungen zwischen Konsumenten und Marken : eine empirische Untersuchung von Markenbeziehungen
Lorenz, Bettina
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003775334
Saved in:
2
Kundenbindung im beratungsintensiven Einzelhandel : eine empirische Untersuchung unter besonderer Berücksichtigung von Konsumentenheterogenität
Martin, Isabel
-
2009
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003801746
Saved in:
3
Multisensuale Markenführung : eine verhaltenswissenschaftliche Analyse unter besonderer Berücksichtigung von Brand Lands in der Automobilwirtschaft
Springer, Christiane
-
2008
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003688740
Saved in:
4
Konsumentenvertrauen : Messung, Determinanten und Konsequenzen
Neumann, Marcus M.
-
2007
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003438981
Saved in:
5
Antezedenzien und Konsequenzen des Regret : Grundlagen - Messung - Implikationen
Seilheimer, Christian
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001561560
Saved in:
6
Neurobasiertes mass customizing zur Segmentierung des deutschen PKW-Marktes : konzeptionelle und methodische Neuausrichtung des Automobilmarketing
Jung, Hans H.
-
1997
Persistent link: https://www.econbiz.de/10000956851
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->