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~isPartOf:"Gabler Edition Wissenschaft / Forschungs-, Entwicklungs-, Innovations-Management"
~isPartOf:"The journal of business & industrial marketing"
~subject:"Services"
~type_genre:"Fallstudie"
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Gabler Edition Wissenschaft / Forschungs-, Entwicklungs-, Innovations-Management
The journal of business & industrial marketing
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Developing the value perception of the business customer through service modularity
Rahikka, Emmi
;
Ulkuniemi, Pauliina
;
Pekkarinen, Saara
- In:
The journal of business & industrial marketing
26
(
2011
)
5
,
pp. 357-367
Persistent link: https://www.econbiz.de/10009272394
Saved in:
2
Interaktionen zwischen Anbietern und Nachfragern bei der Vermarktung und Beschaffung innovativer Dienstleistungen : eine explorative Fallstudienanalyse in der IT-Dienstleistungsbra...
Hoffmann, Antje
-
2006
-
1. Aufl.
Persistent link: https://www.econbiz.de/10003335977
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