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~isPartOf:"Gabler Edition Wissenschaft / Forschungs-, Entwicklungs-, Innovations-Management"
~subject:"Consumer behaviour"
~type_genre:"Case study"
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Gabler Edition Wissenschaft / Forschungs-, Entwicklungs-, Innovations-Management
Building corporate identity, image and reputation in the digital era
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European journal of marketing : EJM
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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E-business and telecommunications : 4th international conference ; revised selected papers
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Handbook of Islamic marketing
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Heilbronner Reihe Tourismuswirtschaft
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Innovation in pricing : contemporary theories and best practices
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Interaktionen zwischen Anbietern und Nachfragern bei der Vermarktung und Beschaffung innovativer Dienstleistungen : eine explorative Fallstudienanalyse in der IT-Dienstleistungsbra...
Hoffmann, Antje
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2006
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